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Uninteresting reading

University of Southampton, Faculty of Health Sciences

Communicate detailed and often complex information on nine nursing subjects

Reprinted three years running it was a success!

We believe even the smallest of jobs deserve careful consideration and this one was no exception. The Faculty staff and Student Ambassadors found that they were asked a lot of the same questions at open events, taking up a lot of time and resources. If they published the information in a leaflet it would be competing for attention with lots of other communications and could look very dull. We were briefed to solve this problem.

We set out to make the piece so engaging that prospects would be compelled to play with it, retain it and consequently use it. The swatch book design enabled people to find the information at a glance by opening the piece using the tags on three sides. The piece can be put back in order with a simple tap on a table.

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