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Communicating passion

London South Bank University (LSBU)

Portray a vibrant, stimulating experience with an emphasis on the London location

Over 600 views each video on Youtube in the first month

The brief was simple: create a suite of four videos that will excite prospective students and give a real flavour for each of the arts subjects at LSBU. Less simple was making it happen on a tight budget and with the caveat that we plan the shooting schedule and make all the arrangements.

The shoot took place over six days (and evenings) on and off campus, including end of year shows in Bermondsey and the Bfi. We arrived for an early morning rehearsal of a performance piece written and produced by students. We were so captivated by it that the 5.00 am start was worth it. With no opportunity to recce any of the events we needed to work fast and unobtrusively, making the most of whatever was available. This is the sort of spontaneous creativity that keeps our Creative Director alive.

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