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The rise of Geek Gods

Why are we here? It’s a big question. But I’m not talking philosophically or theologically here. That’s way too big a question for a humble creative! Perhaps it’s better phrased as: what do we do? I worked with an Account Director who when asked this question would reply, “we make people’s dreams come true”. Glib […]

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‘Vax core technology’: what does that mean in the world of education marketing?

I was maintaining my perspective on public opinion with an episode of Goggle Box recently. Whilst it was as educative as ever the commercial breaks where irritating. Especially one particular ad for a vacuum cleaner. It extolled the virtues of various hi-tech features including ‘Twin helix brush bar’ and ‘Vax Core Technology’. Each of these, […]

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